Packaging design is not just about beautiful design. What’s the reason of having a fine-looking packaging design if it does not effectively communicate its values to consumers? It’s basically worthless simply because it does not serve its purpose.
At S & Team, we don’t start designing unless we first clarify together your product’s promise. We deliberately invest a lot of time and energy in this phase so as to gain a deep understanding of your product, your competitors and audience as well as decide on your brand positioning strategy. And only after we have successfully completed this phase, do we start designing. This is the way we achieve our goal: to design a packaging that has ‘much to say’ to the people, making them want to buy it over and over again.
