Naming

RELATED SERVICES
  • Naming strategy
  • Brand or product naming
  • Service naming
  • Tagline creation
  • Domain name search & registration

Naming process proves challenging. Because at the end of the day, a brand name should not only be good-sounding and memorable, but also it should primarily go along with the brand strategy and be available as a domain name for your website and as social media usernames. On top of that, you can’t get a second chance when it comes to naming. You should do it right the first time.
At S & Team, we can help you find your brand name by following a process, which includes market and audience research, along with a workshop to help us define your brand’s promise and name positioning. Getting the right brand name is a good start and both your branding and communication strategy will build on this solid foundation.

 

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Naming Directions
There are many naming directions to choose from. Together we will decide whether a name should be descriptive, metaphorical or neological, depending on the ‘brand’s nature’, strategy and audience.

Domain Name Registration
We only present you with names for which we have checked domain name availability. Once you’ll decide on your name for your company or product, we will register your domain name. We also insist that our clients should trademark their business or product name, no matter the size of their company.

Logo & Visual Identity
Once we have registered your domain name, it’s time to move forward to the next step in our process, which includes your brand’s visualization, that is to say, your brand’s logo design and visual identity.

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Evaggelos Spiliopoulos
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