Main Image

A renewed look at a traditional Greek coffee product exuding high quality

The story

Dassyras is a family-owned coffee roaster founded in 1987 to produce artisan Greek coffee, filter as well as espresso. Our first collaboration with them started with DASH espresso package design. The moment they held the DASH packaging for the first time, they realized they could not move on with their old package designs, because it would create an unavoidable visual conflict. And so, they commissioned us to also redesign their Greek coffee packaging.


Branding – Packaging Design

The logo & the package design

The logo design uses the initial ‘δ’ (delta) letter of the company’s name ‘Dassyras’. It is designed in such a way that it is perceived as a steaming coffee cup. We have purposefully avoided the cliché of using a Greek coffee cup image. In the end, the logo takes on the role of a picture portraying a Greek coffee cup, depicted in a more abstract way. And the packaging speaks for itself, without being over-explanatory. Black was selected as a package color for Dassyras Greek coffee to convey its strong flavor and bold personality. Black color also acts as a bridge between their dark-roasted espresso and Greek coffee packaging.

Image 2
Image 3
Image 4

A collaboration that definitely added real value on our business reform. The friendly environment, patience and team’s professionalism played a decisive role at the embellishment of our cooperation, but also the great outcome that we received! Our long-term coffee business reborn with our new logo creation and that is only the beginning of a promising and lasting cooperation.


Athanasios Dasyras


Explore more projects

Our first self-published illustrated short story is out now!

We invest on our creative side to show-off a Pastime Center of Children Creativity that potentiates kids’ experimental tendency

Establishing an easily-recognizable artisanal personality for a new espresso blend


Based in Greece

Discuss a new project

Evaggelos Spiliopoulos
Let’s stay connected!

This website uses cookies to manage authentication, navigation, and other functions. Accessing our website, you agree that we can use these types of cookies.