Co-design process

Co-design is an organized process we follow, where you actively participate, in order to create a brand that will get emotionally connected with its target audience. The process’ steps are the following:

Co-design process


Defining the brand

Our meeting aims to get both sides to better understand the brand. Through the discussion, and through a series of questions we make to you, we collect all the necessary information about you and your brand also. So, we end up on the below:

  • Its purpose
  • The promise that gives to its audience
  • Its values
  • Its personality
  • Its history

Therefore, we can move on to the next steps of the co-design process.


Shaping the brand’s characteristics and values

We schedule a workshop in which we present all the findings that came up from our search after our first meeting. Workshop’s target is to end up on how the brand:

  • Feels
  • Looks
  • Speaks
  • Behaves
  • Dreams

We now know the direction we will follow in the next step and we define the timetable we will go according to process.


Brand’s Visual Design

This step includes the logo and visual identity creation, packaging design, website, brochure, content creation and whatever is part of the brand’s creation.  

Completing the brand’s design, we are now ready to communicate the brand to its target audience.

Emotional Connection

Building emotional relationships

The brand is communicated through a specific strategic plan. We follow systematic design direction,intentional actions, consecutive meetings and a timetable that definitely should be followed in order to achieve a brand’s emotional connection with its audience.


Based in Greece

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Evaggelos Spiliopoulos
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