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Revitalizing a cosmetics brand

The story

Verolive is a Cretan family business of handmade organic creams and soaps with olive oil. Few years ago the company moved into the hands of the next generation, which has added its new and fresh perspective and has opened up new business paths. Therefore the old logo and packaging could no longer reflect the quality and evolution of the brand. It is one of those occasions when the brand’s image was keeping the brand back.

The logo

So we were given “carde blanche” to redesign the logo as we wished. But besides the temptation we - fortunately - know how to put limits. We knew that the logo had to include an olive to be somehow relevant with the previous logo, but in a completely different way; in an abstract and minimalistic way to further underline the notion of "freshness”. The colors used also act as a “bridge” between the old and the new logo.

The packaging

We approached the design of the packaging, using white color as a canvas to bring the logo into focus. Given that there was a lot of content that had to be included in the packaging and in order to avoid information piling up, we combined two types of typography and colors to reach clarity and readability. Therefore together with the Verolive people we managed to overpass some barriers, such as constrained budget and packaging regulations, “achieving a packaging design that tells a lot about the products’ quality and that can sit as effortlessly on an organic shop’s shelf as on a spa’s rack”.

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Evaggelos Spiliopoulos

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