Being part of Hellenic Entrepreneurship Award, which offers awards to new businesses that demonstrate the best in Greek entrepreneurship, we were asked to provide branding support to one of the winners. So the winner had this great idea to open a living history museum in Corfu, Greece, which would recreate the setting and atmosphere of a 19th century noble family house.
Diving deep into the heart of Corfu living in the 19th century, we’ve learned an awful a lot about libro d’oro, noble class, coat of arms and social customs. Besides research has always been a big part of our brand naming process. After hours of brainstorming we narrowed down the options to a handful of names that matched our goals. Looking at the branding potential of each and every one of the names, and given that the Venetians had a strong influence on Corfu life and language, the museum was named “Casa Parlante”. Or what would be called in English: “the talking house”, cause basically the house serves as a live narrator of 19th century Corfu nobility history.
The logo & the visual identity
Casa Parlante logo walks a fine line between the history and the present. At the end of the day, Casa Parlante may refer to an old era but it was established as late as 2014. It goes without saying that the logo should be designed to look like a coat of arms. Yet a modern one. The centerpiece is a monogram based on the first letters of the words “Casa” and “Parlante”. We also used purple for the logo to convey royalty and power whereas the calligraphy handwritten font adds a touch of elegance and “old world charm”. Casa Parlante logo was then applied to business cards, envelopes and headed note papers.