Two years after our first collaboration with Lamb Weston for HO.RE.CA 2015, which marked a huge success, we once again joined forces with up-and-coming architect Vassilis Papadopoulos to create Lamb Weston’s exhibition stand for Food Expo 2017. Food Expo Greece is the leading food & beverage exhibition in Southeastern Europe – in 2016 it attracted more than 55,000 Greek trade visitors and thousands of international buyers from 60 countries around the world.
To communicate Lamb Weston’s inventive yet friendly and natural personality, wood is used as the main material of construction. The two entrances on the left and right allow passage into the stand, whereas the stall, which is situated on the stand’s front side, will enable Lamb Weston’s sales managers’ communication with exhibition’s visitors. Last but not least, the kitchen, located at the back of the stand, has a pass through window through which creative burger dishes with Lamb Weston fries will be passed to exhibition visitors.
We’ve been in the exhibition venue for the last couple of days, and we must admit we are super excited to watch Vassilis’s architectural sketches come to life! Counting down the hours till the exhibition’s opening and we can’t wait to see you all there: HALL 2 – F40E27.